Advertising WTF

The Planters company has announced the death of Mr. Peanut (a fictional character) at age 104. I don't know if they are a publicly traded company, but if so, I hope their stock tanks. Now there will be nothing distinguishing them from any other nut snack company The only amusement I have from this is someone on Twitter, who theorized that Mr Peanut was found dead in a hotel room after a party, and the company had to make it look like a plan, not a sordid event.