I don't understand advertising

[lauradi7dw]

Reebok is running TV commercials with the tag line "Be a woman. Be a Fan." The idea is that you're supposed to cheer for professional teams, while wearing logo clothing designed for women's sizes instead of men's. I think. It seemed odd to me that a manufacturer of exercise wear would encourage people not to exercise, but then I remembered their huge campaign to get people to not try hard when they're running. There were signs all over the T at marathon time, and this on their home page:


I rummaged around their web site and discovered that they have clothes endorsed by Scarlett Johansson. As a frequent skirts wearer, I was interested in this



I would be very curious to see hurdlers racing in mini-skirts.

Comments

[mollishka.livejournal.com]

I went to my first OSU football game yesterday, and for the first time I was rather struck by the message that is sent by the cheerleader-football player combination: the men go out and do the work and get the glory while women stand on the sidelines and cheer them on.

[lauradi7.livejournal.com]

What's even more unfair about that (the glory part) is that modern high-level cheerleading is the most dangerous sport we have.
They get dropped from heights and stuff.
I would have assumed that the OSU cheerleaders would be the type to leap tall
buildings in a single bound (or whatever is required to be top-notch).
Way beyond the yelling and cartwheels of my youth.

It's startling what one finds on the web. Searching for cheerleader injuries, I came across this
http://sportsillustrated.cnn.com/multimedia/photo_gallery/0705/campus.cheer.westpoint/content.1.html
There are a couple of the photos that show what her real job is, or will be, but mostly not so much. Cheerleader today, driving a tank tomorrow I guess.

[calygrey.livejournal.com]

Nah. Westpoint graduates aren't going to be driving tanks. She doesn't have silicone boobs, she's mostly covered, and she's got nice arm muscles. Reminds one of cheerleaders of 40 years ago. Maybe those photos help recruit women.